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Prima Baby provides answers to all the important issues facing every mum and mum to be - practical information on pregnancy, birth and childcare, expert health and nutritional advice, plus essential consumer information.

Prima Baby provides answers to all the important issues facing every mum and mum to be - practical information on pregnancy, birth and childcare, expert health and nutritional advice, plus essential consumer information.

Prima Baby provides answers to all the important issues facing every mum and mum to be - practical information on pregnancy, birth and childcare, expert health and nutritional advice, plus essential consumer information.

How has something as essential and natural as feeding our children become so difficult and fraught with problems? It's not surprising that parents are faced with such a tough job, what with so many confusing and conflicting messages about what and how to feed our children, not to mention being faced with endless varieties of plastic packaged foods that lure us with five-a-day or 100% fruit slogans.

Our junk food addiction is dropping alarmingly down the age ladder, and we are now rearing a generation of fast food babies. This arresting documentary reveals babies and toddlers eating a diet of chips, burgers and kebabs, all washed down with bottles of fizzy cola. It explores the deep-seated reasons why parents resort to junk food feeding and follows three families as they desperately try and get back on the right nutritional track. From gentle food play to dramatic shocks, the parents team up with real experts who mentor them through the latest techniques as they try to wean their children off fast food.