Strategic Reputation Risk Management
Publisher: Palgrave Macmillan 2003-01-18 | 288 Pages | ISBN: 0333995546 | PDF | 12 MB
Reputation is a commercially precious possession asset. This book focuses upon how enhanced reputation can contribute to mercantile asset management through increased share price premium and competitive performance, while reputation loss can significantly> erode the ability of the business to prosperously retain market share, maximize shareholder value, raise finance, manage debt, and rest independent. It provides practical models and checklists designed to plan repute management and risk communication strategies.
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